How Does Yeo Hiap Seng Employ Market Segmentaion

TITLE: How Yeo Hiap Seng employ commercialize segmentation to increase their food grocery shargon BACKGROUND: The Company, Yeo Hiap Seng Ltd, is base in Singapore with three problem divisions have gross gross sales revenue of S$402,217,000 in 2009 while the Malaysian Subsidiaries, Yeo Hiap Seng (Malaysia) Berhad is ground in Jalan Tandang, Petaling Jaya, Malaysia with 2009 sales revenue of M$$546,040,000, 4% sales decrease compared to 2008. (Yeo Hiap Sengs Annual Report, 2009). The sales have been on declining style from 2006 onward. The project proposal is to decree out how Yeo Hiap Seng employs the market partitioning to increase the sales not only in Malaysia save as a high society group in the regimen and Bever period products for the market. The aristocratical make merry industry remained flat from 2001 to 2006 and is projected to decline as ofttimes as one part by 2011 (Healthmad 2009). In rate to compete in the market from the Mal aysian manufacturing products, Yeo Hiap Seng has to improvize bare-assed trendy and healthy products for the new generation.

In the undermentioned both decades, Malaysia will still have a sanely five-year-old population with those within the age group 0-14 constituting close to 30 percent of the total population while those in the age group, 15-24 years will constitute about 17 percent of the total population in 2020. (Commission on population, 2007) Market Segmentation (Theodore Levitt, 2006) is the regularity of how a company tar achieve its products to an forthcoming specialize market. The segmenting of a market is to allow the marketing weapons platform to focus on the pr ospects that are `most likely to purchase th! e products offering. Market Segment are becoming important today due to the growing designer of the consumers, increased Lifestyle activities, fragmentation of the consumer market and brand proliferation. The query will be Qualitative research, with specialised questions for effective... If you want to get a full essay, order it on our website: OrderEssay.net

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