Promotion Strategy at Gillette

Promotion Strategy at Gillette Founded in 1901, Gillette is a major(ip) actor in several consumer carrefour markets. Its Duracell, Oral-B, Braun and Gillette blots on the whole learn their respective markets (Gillette, 2004a). This paper discusses the Gillette razor brands. It discusses why Gillette invests to a great extent in new ingathering developwork forcet and promotion and outlines the companys product and brand strategies. In January 2004, Gillette launched its newest razor product, a goingesign of the Mach3 product called the M3Power. The M3Power razor includes more or less redesigned blades and a new powder store design that Gillette claims will dedicate a new level of glide and comfort and a superior paring performance (Gillette, 2004b). The higher-priced M3Power ultimately includes only subaltern changes from their existing Mach3 and Mach3Turbo product lines, hardly Gillette uses these improvements to add to and update their product line. In the er stwhile(prenominal), the Sensor line of razors received several upgrades forrader more sweeping design changes in the Mach3 line. This product set off illustrates that Gillettes razors are mature products, and that the company focuses on boosting sales and generating amusement in the product line to avoid the effects of a decline stage. Little has changed over the years in the counselling that men s absorb with blades. Since the advent of the disposable ambiguous razor, product innovations have come in the form of the summing up of 2, or as yet 3, additional blades, lubricating strips, and flexible cartridge heads. These changes have not significantly affected underlying methods or process of shaving. In 2002, Gillette released the premium-priced Mach3 Turbo Champion, a razor that was identical to its Mach3 Turbo line, but offered a bright red color. Razor blades for shaving are one of the most mature markets in consumer products, and provide an delicate lesson in p roduct promotion. In the past century, male! shaving needs... If you want to get a enough essay, order it on our website: OrderEssay.net

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